Create a viable marketing strategy with an analysis that focuses on the strategic triangle: the customers, the competitors and the corporation. Curated by management consultant Kenichi Ohmae
🎯 Purpose and objective
Remind the team of the purpose and objectives of this meeting.
🕵️ Customer analysis
Conduct an in-depth customer analysis to help you determine your target market and customer persona.
🕵️ Competitor analysis
Determine the main competitors and analyze them to get an inside look into their customer’s experience.
🕵️ Corporation analysis
Analyze the company’s current marketing strategy.
✅ Next steps
What came out of this analysis? What are the next steps?
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