5Ws & 2Hs Project Kick-off

Structure your project kick-off meeting around these key elements. Curated by Ginger Lackman, VP of Program Management at FINEOS.

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Project Meetings
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Tone of the meeting


Why: Provide the business sponsor’s view of the desired outcomes to be produced for the business after successfully completing the project.

Success Criteria

How much: Define the standards that the project will be judged at delivery to decide whether or not it has been successful in the eyes of the stakeholders.


What: Provide the boundaries of the project including what will and will not be part of the delivery effort.

Dependencies and constraints


Risks and issues

Communication plan

Stakeholder Analysis

Who: Identify the individuals or groups that are likely to affect or be affected by the project, and understand them according to their impact.


When: Identify milestones, activities, and deliverables necessary to build the business case.


How: Identify any stage gates that are important and what those gates mean as a team.


Where: Understand where the main project activities will be located, and if you have remote project team members they will need to understand what mechanism will be used to connect.

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