Use this Ansoff Matrix template, also called the Product/Market Expansion Grid, to analyze and plan your company's growth strategies.
🚀 Market penetration
How can we increase our product’s market share with a market penetration strategy?
Can we launch a new marketing campaign?
Can we offer a special price promotion?
Can we start a partnership?
🔨 Product development
Brainstorm ways to develop a new product to cater to the existing market.
Can we offer a new version of the product?
Could we offer bundles or packages?
Can we expand our service offering?
🛒 Market development
Discuss ideas and tactics to cater to a different customer segment.
Can we launch into a new geographic market?
Can we launch a new sales channel?
Can we target a different demographic?
Ideate how to introduce a new product into a new market.
What new products can we launch?
What new geographic areas or markets do we want to access?
How will we approach both things and why?
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