Lay the foundation for a successful blog launch by brainstorming all blog elements with the marketing team.
🤔 Purpose
Discuss why we are creating a company blog. What is the intended purpose of this blog?
🚀 Goals
Discuss what we want to achieve with this blog. What are some targets we want to hit?
👤 Target audience
Who is our target audience, and who are we trying to reach with this content?
🎭 Theme
Brainstorm blog names and themes.
✍️ Content
Discuss what our blog will cover. What will the first posts be about?
📈 Optimization
Discuss how to optimize the blog for SEO.
✅ Next steps
What came out of this meeting? What are the next steps?
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