Lay the foundation for a successful blog launch by brainstorming all blog elements with the marketing team.
Discuss why we are creating a company blog. What is the intended purpose of this blog?
Discuss what we want to achieve with this blog. What are some targets we want to hit?
👤 Target audience
Who is our target audience, and who are we trying to reach with this content?
Brainstorm blog names and themes.
Discuss what our blog will cover. What will the first posts be about?
Discuss how to optimize the blog for SEO.
✅ Next steps
What came out of this meeting? What are the next steps?
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