Company information
Step 1: Begin by filling out your company information. You may wish to include some high-level information about your company such as your mission, values, value proposition, etc. as well as an overview of your main competitors.
Product/Service
Step 2: Describe your product/service information. This can include pricing, channels, and deeper competitor info.
Market
Step 3: Gather information about the market. This can include a percentage of market share, competitors' social media/web presence, and your company's position in the market.
SWOT
Step 4: Create a SWOT analysis.
Strengths
Weaknesses
Opportunities
Threats
Competitive advantages
Step 5: Define your competitive advantage.
Action items
What came out of this meeting? What are the next steps?
.svg)
