Content Marketing Editorial Meeting

Bring key stakeholders together and ensure that the best content marketing opportunities are surfaced and taken forward.

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Tone of the meeting

Strategy review

A review/reminder of the brand’s content strategy and main strategic pillars.

Insights summary

How last month’s content performed and key highlights and poor performers.

Upcoming topics and themes

Main areas of focus for the month/quarter ahead, e.g. seasonal events (Christmas, Easter, summer), product launches, PR opportunities etc.

Content ideation

An opportunity to brainstorm and share ideas based on upcoming topics and themes.


How and where will content be shared? Based on the insight from earlier, is there a need to increase/decrease paid owned/earned media channels?


Highlight any key deadlines and priority dates.

Next steps and assignment

Confirm next steps and the responsibilities for each of the main participants.

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