👤 User behaviour
Discuss changes in user behaviour and what actions can you take to improve these metrics.
Pageviews
Users
New and returning users
Average time on page
Bounce rate
Pages per session
Traffic sources
💡 Engagement
Compare how users engaged with your content this month vs. in previous months.
Shares
Mentions
Re-publications
🎯 SEO outcome
How do this month’s organic traffic, backlink, and keyword numbers compare to the previous period?
Organic traffic
Dwell time
Backlinks
Keyword rankings
💰 Revenue
What ROI is the company getting from our content?
Conversions
Cost per acquisition
New leads generated
Existing leads nurtured
🔍 Extra factors
Optional: review how far website visitors scroll down your pages on average and the overall grade of your website quality.
Scroll depth
Authority
💻 Content production metrics
Review these metrics to build a more efficient editorial plan.
Content creation time
Performance over time
✅ Action items
What came out of this meeting? What are our next steps/key decisions?
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