Measure the performance of your marketing efforts by reviewing these key content marketing metrics. Curated by Alina Petrova, Head of Marketing at Semrush.
👤 User behaviour
Discuss changes in user behaviour and what actions can you take to improve these metrics.
New and returning users
Average time on page
Pages per session
Compare how users engaged with your content this month vs. in previous months.
🎯 SEO outcome
How do this month’s organic traffic, backlink, and keyword numbers compare to the previous period?
What ROI is the company getting from our content?
Cost per acquisition
New leads generated
Existing leads nurtured
🔍 Extra factors
Optional: review how far website visitors scroll down your pages on average and the overall grade of your website quality.
💻 Content production metrics
Review these metrics to build a more efficient editorial plan.
Content creation time
Performance over time
✅ Action items
What came out of this meeting? What are our next steps/key decisions?
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