A new position as a fractional CMO should use this template to rediscuss multiple aspects of the marketing team, strategic vision and expectations.
👁 Strategic vision
Set the stage by explaining your strategic vision to the team.
🤝 Team structure
Communicate any new functions of the business you will introduce or who will be affected by the changes.
🎶 Team rhythm
How will we work best together? When will we have weekly meetings? What should everyone prepare and expect each week?
What low-hanging fruit will you be attacking first?
👤 ICP and personas
Align the team with the target market.
Set OKRs for your team.
Open the floor to questions.
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