First Fractional CMO Meeting

A new position as a fractional CMO should use this template to rediscuss multiple aspects of the marketing team, strategic vision and expectations.

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Tone of the meeting

👁 Strategic vision

Set the stage by explaining your strategic vision to the team.

🤝 Team structure

Communicate any new functions of the business you will introduce or who will be affected by the changes.

🎶 Team rhythm

How will we work best together? When will we have weekly meetings? What should everyone prepare and expect each week?

🚀 Initiatives

What low-hanging fruit will you be attacking first?

👤 ICP and personas

Align the team with the target market.

📌 OKRs

Set OKRs for your team.

❓ Questions

Open the floor to questions.


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