The first inbound marketing meeting should discuss core business objectives, marketing efforts, and a group discussion to answer key questions. \n
Start with a roundtable of introductions with each member of the team.
Share company's goals for the year and marketing goals.
✍️Current inbound marketing efforts
Discuss the current inbound marketing efforts.
Discuss the following topics as a team.
What business are we really in from our current and future clients' perspectives?
What are the current buying criteria of our clients?
How can we shift the buying criteria to be more in our favour?
What do our competitors do better than us?
What are the characteristics of your best buyers?
Action items ✅
What came out of this meeting? What are the next steps?
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