First Inbound Marketing Team Meeting

The first inbound marketing meeting should discuss core business objectives, marketing efforts, and a group discussion to answer key questions. \n

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Meeting Scope
Team Wide
Department
Marketing
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Tone of the meeting

👋Introductions

Start with a roundtable of introductions with each member of the team.

ğŸŽ¯Business objectives

Share company's goals for the year and marketing goals.

✍️Current inbound marketing efforts

Discuss the current inbound marketing efforts.

💡Group brainstorm

Discuss the following topics as a team.

What business are we really in from our current and future clients' perspectives?

What are the current buying criteria of our clients?

How can we shift the buying criteria to be more in our favour?

What do our competitors do better than us?

What are the characteristics of your best buyers?

Action items ✅

What came out of this meeting? What are the next steps?

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