➡️ Fact-based questions
Ask the interviewee to answer the following fact-based questions.
Can you share a brief version of your professional journey?
What kind of growth have you driven for other companies?
➡️ Behavioural questions
Ask the interviewee to answer the following behavioural questions.
Can you share an example of a goal you’ve set and how you reached it?
Can you share a time when you worked effectively under pressure?
Can you describe a time when you had to solve a problem with very little guidance?
➡️ Situational questions
Ask the interviewee to answer the following situational questions.
What would you do to optimize our funnel?
How would you leverage YouTube in order to reach our target audience?
Can you describe your presence on social networks?
➡️ Experience and competence
Ask the interviewee to answer the following experience and competence questions.
What has been your biggest growth win to date?
Can you share details about your most compelling PPC campaign?
What do you do to understand the behaviour of your target customers?
How do you prioritize your experiments?
Can you draw and explain company X’s marketing funnel?
How would you rate these ranking factors in Google?
What are the three metrics that matter most to your favourite site’s success?
➡️ Creativity questions
Ask the interviewee to answer the following creative instinct questions.
How would you acquire more users?
How would you increase engagement?
➡️ Analytical capabilities questions
Ask the interviewee to answer the following analytical capability questions.
How would you conduct A/B tests?
How would you evaluate the results?
How would you choose a course of action?
➡️ Growth mindset questions
Ask the interviewee to answer the following growth mindset questions.
Can you share a time you failed and your learnings?
Can you discuss a setback you have overcome in the last 12 months?
➡️ Curiosity questions
Ask the interviewee to answer the following curiosity questions.
What is an example of a new marketing strategy or tactic that you are excited about?
Whose marketing strategy do you find particularly innovative or creative?
What are you learning now and why?
What sources of information do you use to find inspiration for your growth marketing activities?
➡️ Grit questions
Ask the interviewee to answer the following grit questions.
Can you describe a time you relentlessly pursued something that you really wanted?
Can you describe a stressful situation you were faced with and how you overcame it?
Can you share an example of a goal that you have recently set and how are you progressing?
➡️ Values
Ask the interviewee to answer the following value questions.
Can you share a time you faced an ethical dilemma at work?
Can you describe a situation where you made a mistake?
Can you share which parts of this job do you think will be easy, and which ones will be hard?
Can you tell me about a time when your work held little or no interest for you?
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