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Lead identification 🔬
What marketing persona does your potential buyer fall under?
Recon 🕵🏻♀️
The marketing team figures out where the first point of contact was with the potential lead.
Determine a lead score 📊
Determine the lead’s potential interest in your product or service.
Campaign Creation 🚀
Identify different segments of leads based on their interests.
Pass off your leads 🤹♂️
Marketing provides information on the lead’s activity and background.
Metrics 🧮
Evaluate leads with the sales team and continue to refine, score, and evaluate as needed.
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