🎯 Campaign purpose
The team should decide what is the main goal of this campaign before starting the brainstorming process.
đź“Ś Meeting ground rules
Here are some guidelines to make our brainstorming session inclusive and effective:
Don’t interrupt
Remember there are no “wrong” ideas
Try to build off of each other’s suggestions
Write down your ideas as talking points in the note
🔍 Before we get started
Let’s answer the following questions:
What are we promoting?
Who is our audience?
Why should they care? What’s in it for them?
đź’ˇ Ideas brainstorm
Give the team a few minutes to come up with ideas for the new marketing campaign. Have the team note them below and provide some additional details.
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
đź’¬ Organize and decide
Organize all the ideas carefully, discuss and decide on the most effective campaign ideas.
âś… Action items
What are the next steps to put these ideas into action?đź’Ş
đź“ť Notepad
Anything else to write down?
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