Marketing Campaign Kick-Off Meeting

Campaign Overview

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Provide details about the new campaign including purpose, goals and desired outcomes.

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Campaign Goals

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What do we hope to achieve with this new campaign?

Specific

Measurable

Attainable

Realistic

Time-Bound

Campaign Scope

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List deliverables, tasks, timelines, activities necessary for this campaign.

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Roles and Responsibilities

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Who will be the directly responsible individual (DRI) for each deliverable?

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Next Steps

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Summarize what was discussed and talk about what needs to be completed for the next touchpoint.

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