Marketing Campaign Kick-Off Meeting

Lay the foundation for a successful marketing campaign by ensuring that everyone on the team is on the same page.

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Campaign Overview

Provide details about the new campaign including purpose, goals and desired outcomes.

Campaign Goals

What do we hope to achieve with this new campaign?






Campaign Scope

List deliverables, tasks, timelines, activities necessary for this campaign.

Roles and Responsibilities

Who will be the directly responsible individual (DRI) for each deliverable?

Next Steps

Summarize what was discussed and talk about what needs to be completed for the next touchpoint.

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