Marketing Planning Meeting

Competitive analysis 🏵

Where are you compared to your competitors? How can you differentiate yourself?

Target audience  🎯

Take a step back to understand your target group. How do they communicate? Where do they communicate? What are their demographics?

SWOT analysis 🔬

Review the strengths, weaknesses, opportunities, and threats of your  marketing strategy.

Consumer insights 📣

What are some recent insights from the Sales or Customer Success teams that reveal information about your target audience?

Brainstorming  🧠

What resources or programs can we run to address our audience’s problems?

Goal setting ⚽️

What will be our top priorities/OKRs for the upcoming period?

Campaign planning 🗺

How are we going to break down these goals/OKRs into different campaigns? How long is each campaign going to run for? What resources do we need to execute them?

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