Day 1: Map and Refinement
Collect and review campaign goals, audience data, user journey and create a mock campaign.
Confirm tasks, goals, and objectives of the marketing campaign
Research target audience and users
Create a user journey map to understand how users interact with the campaign
Divide the team into groups to build a creative concept that promotes the campaign
Day 2: Sketch and Concept
All groups pitch their ideas and two are chosen to move forward.
Teams pitch creative concepts from Day 1
The group provides feedback on the concepts
Decision-maker selects two final concepts to move forward with
Of the two final concepts, teams must create a pitch deck for the decision-maker
Day 3: Decide
One creative concept is chosen and the team must produce different variations of the concept.
Teams pitch the two creative concepts to the decision-maker
The decision-maker chooses the best creative concept for the campaign
Team members are assigned different marketing channels to create the concept for
e.g. our emails, social posts, blog CTAs, ads, and videos
Day 4: Prototype
Create a prototype of how the campaign will look in the different marketing channels.
Create a promotional video story
Create mock-ups for the various marketing channels
Create a refined pitch-deck
Day 5: Test
Present the refined pitch deck to an audience, ask for feedback and iterate.
Pitch the creative concept to individuals from other departments
Address any questions from the audience and send a Google form after the meeting
Based on the feedback, review and finalize the creative concept and iterate
Day 6: Retro
Gather feedback from the team to understand what went well and areas of improvement for the future.
What the team did well
What the team did not do well
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