Audience 🌏
Start with sharing metrics.
- How many people posted about the event?
- How did the engagement levels change over time?
User sentiment đź§
When analysing your event’s social campaign, break it down into three areas:
Brand: What were the sentiments/levels of enthusiasm when discussing your brand?
Conference: What was the general sentiment when discussing the conference or event itself?
Content: What was the sentiment when discussing specific event content?
Activity:This is an extension of both audience and sentiment, yet it takes measurement to another level.
Amplification: How did activity levels change, grow, decline, over time?
Applause: How many likes or shares did each post receive?
Conversation: How many total comments and replies did your posts or streams receive?
Registration: How many people actually registered to attend your conference due to those posts?
Insights  💡
Two important audience insights for how we can better filter and meter our social media efforts.
Location: How localised was your event vs. how far were your messages reaching and who were they resonating with?
Known On-site Attendees: Were there any noticeable trends throughout the social activity for known attendees of the event?
Post Event 🤹‍♂️
Action items for after the live event and webcast replays have wrapped.
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