Evaluate social media usage during your conference and discuss trends and opportunities for future events!
Start with sharing metrics.
When analysing your event’s social campaign, break it down into three areas:
Brand: What were the sentiments/levels of enthusiasm when discussing your brand?
Conference: What was the general sentiment when discussing the conference or event itself?
Content: What was the sentiment when discussing specific event content?
Activity:This is an extension of both audience and sentiment, yet it takes measurement to another level.
Amplification: How did activity levels change, grow, decline, over time?
Applause: How many likes or shares did each post receive?
Conversation: How many total comments and replies did your posts or streams receive?
Registration: How many people actually registered to attend your conference due to those posts?
Two important audience insights for how we can better filter and meter our social media efforts.
Location: How localised was your event vs. how far were your messages reaching and who were they resonating with?
Known On-site Attendees: Were there any noticeable trends throughout the social activity for known attendees of the event?
Action items for after the live event and webcast replays have wrapped.
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