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❓ Problem or need recognition
What is the problem we are experiencing and what product or service will help fix this problem?
🔎 Information search
What information or research is there about the problem and its solution?
🤔 Evaluation of alternatives
What are the various product or service alternatives and how do they rank against each other?
Product/Service 1
Product/Service 2
Product/Service 3
✅ Purchase decision
Let’s decide on a product/service.
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