Rebranding Campaign Kick-Off Meeting Template

Use this template to kick-off your rebranding campaign.

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Meeting Scope
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Tone of the meeting

Business Reason

Briefly summarize the business reason for the rebrand to help improve the rebrand campaign strategy.

Target Audience

Research the target audience to understand who the rebrand will be targeted towards.

Positioning and Messaging

Refine the value proposition to have an effective rebrand marketing strategy.

Brand Identity

Refine the rebranded identity by brainstorming taglines, logos, brand colours, etc.

Marketing Collateral

What marketing materials do we plan to create for this rebranding campaign?

Brand Promotion

In which ways do we want to promote the rebrand?

Action Items

What are the next steps for this rebranding campaign?

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