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Business Reason
Briefly summarize the business reason for the rebrand to help improve the rebrand campaign strategy.
Target Audience
Research the target audience to understand who the rebrand will be targeted towards.
Positioning and Messaging
Refine the value proposition to have an effective rebrand marketing strategy.
Brand Identity
Refine the rebranded identity by brainstorming taglines, logos, brand colours, etc.
Marketing Collateral
What marketing materials do we plan to create for this rebranding campaign?
Brand Promotion
In which ways do we want to promote the rebrand?
Action Items
What are the next steps for this rebranding campaign?
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