Use this template to kick-off your rebranding campaign.
Briefly summarize the business reason for the rebrand to help improve the rebrand campaign strategy.
Research the target audience to understand who the rebrand will be targeted towards.
Positioning and Messaging
Refine the value proposition to have an effective rebrand marketing strategy.
Refine the rebranded identity by brainstorming taglines, logos, brand colours, etc.
What marketing materials do we plan to create for this rebranding campaign?
In which ways do we want to promote the rebrand?
What are the next steps for this rebranding campaign?
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