Objective 🎯
What problem are we trying to solve?
Substitute♟
- What can be switched out in the current idea?
- What can you substitute or change from your product or process?
- How can you substitute it for something else entirely?
Combine 🧬
At this stage, you should consider how to combine two or more parts of your process to achieve something new.
- Perhaps two of your product features are getting in each other’s way.
- Can they be combined to create a more efficient customer experience?
Adapt 🧠
Think through what can be added, tweaked, or modified in your product or process to make it better.
- How can we adjust the existing product?
- How can we make the process more flexible?
Modify 🚀
Ask what could be possible with major changes.
- Could you modify the product or process to improve results?
- Can you change the process to work more efficiently?
Rework and reuse ♻️
- Can you use this product/process somewhere else?
- Can the product or process be used in another way?
- Can you change the process to work more efficiently?
Eliminate ❌
This step is all about removing aspects that do not bring anything to the table.
- What can be removed or simplified?
- How can you achieve desired results without it?
Reverse ⏮
- Could your team rearrange or interchange elements to improve results?
- Is flipping your process on its head something to consider?