Executive summary
Convey your strongest pitch points and highlight some key investment attractions.
Problem
Help others understand how big the pain point and problem is by backing its severeness up with specific statistics/data and intuitive illustrations or graphics.
Solution
Outline how you will solve the problem.
Product
Explain and showcase the product with pictures, outline its core functionalities and explain how they add value.
Market
Show the total addressable revenue market size. Avoid only stating broad (often inflated) industry market sizes. Ideally, you have a bottom-up calculation behind what you show.
Metrics and financials
Typical key elements of interest are: development of revenue, growth, # of customers/users, unit economics, acquisition efficiency (CAC, payback time), engagement and retention.
Team
Celebrate key hires (an important signal if founders can recruit and convince awesome talent to work for them), show the diversity of expertise and cultural background, and outline your team structure.
What’s next?
Elaborate on expansion plans, outlook on the product side and key financial milestones and projections.
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