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Strengths
What can we build on?
What are we most proud of as an organization?
What makes us unique?
What do we provide that is world-class for our customers?
Opportunities
What are our stakeholders asking for?
How can we best meet the needs of our stakeholders?
What are possible new products or services?
How can we reframe challenges to be seen as opportunities?
Aspirations
What do we care deeply about?
Who are we and where should we go in the future?
What is our most compelling aspiration?
What projects, programs, or processes would support our aspirations?
Results
How do we know we are succeeding?
What meaningful measures would indicate that we are on track?
How can we support and reward those who help us achieve our goals?
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