🎯 Social media goals
Identify the goals that we want to achieve through social media that feed into business objectives.
Specific
Measurable
Attainable
Relevant
Time-bound
📌 Target audience
Who is your target audience? Identify their age, location, occupation, interests, etc.
🤔 Competition
Learn about what your direct competitors are doing on social media, and conduct an analysis.
❎ Social media audit
If we already have some social media accounts, what is working well? What is not working well? What can we do to improve?
📲 Account set-up
Determine what social media networks we should use and set up our accounts. Think about graphics, branding, account names, etc.
🗓 Content calendar
Create a posting schedule to determine when and how you will put out content.
💬 Brainstorm
Brainstorm how we will create content for each social media network. What will each account look like and what purpose are they trying to serve?
✅ Action items
What are the next steps?
.svg)
