Branding
Review the company’s branding.
Mission Statement
Vision
Target Audience
Messaging
What are our strengths?
What are our weaknesses?
Competitive Analysis
Assess the strengths and weaknesses of current and potential competitors.
Define and list all competitors
How is your company different?
What is your competitive edge?
Any potential roadblocks?
Goal Setting
Set goals for each respective channel.
YouTube
Other
Plan Outline
Outline the plan for each channel. What will you do and how will you achieve the set goals?
YouTube
Other
Action Items
What came out of this meeting? What are your next steps?
Notepad
Anything else to write down?
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