Creating a strategic plan for social media can help ensure that a company is using their time and resources effectively all while following brand guidelines.
Review the company’s branding.
What are our strengths?
What are our weaknesses?
Assess the strengths and weaknesses of current and potential competitors.
Define and list all competitors
How is your company different?
What is your competitive edge?
Any potential roadblocks?
Set goals for each respective channel.
Outline the plan for each channel. What will you do and how will you achieve the set goals?
What came out of this meeting? What are your next steps?
Anything else to write down?
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