Use this template to examine your company's internal strengths and weaknesses as well as external opportunities and threats.
💪 Strengths
List things your organization does particularly well, or in a way that distinguishes you from your competitors.
What do users like best about your product or process?
What do you do better than competitors?
What unique advantages does your organization have?
👎 Weaknesses
Reflect on what you could improve, and the practices you should avoid.
What problems or complaints do you hear most from customers?
What do you see as your biggest obstacles?
What advantages do your competitors have that your company does not yet have?
💡 Opportunities
Discuss any potential opportunities.
How can you improve your customer service?
What messaging resonates most with your users?
Are there resources or tools you could further leverage to your advantage?
🚩 Threats
List threats, including anything that can negatively affect your business.
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