SWOT analysis is a widely used framework for strategic planning in which managers examine their company’s internal strengths and weaknesses as well as external opportunities and threats.
💪 Strengths
Things that your organization does particularly well, or in a way that distinguishes you from your competitors.
What do users like best about your product or process?
What do you do better than competitors?
What unique advantages does your organization have?
👎 Weaknesses
Be honest! Think about what you could improve, and the sorts of practices you should avoid.
What problems or complaints do you hear most from customers?
What do you see as your biggest current obstacles?
What advantages do your competitors have that your company does not yet have?
💡 Opportunities
Opportunities are openings or chances for something positive to happen, but you’ll need to claim them for yourself!
How can you improve your customer service?
What messaging resonates most with your users?
Are there resources or tools you could further leverage to your advantage?
🚩 Threats
Threats include anything that can negatively affect your business from the outside;.
Specific or emerging competitors
High staff turnover
Market volatility
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