Use this marketing strategy agenda to review the team’s progress on paid acquisition, content marketing, partnerships, and other marketing channels. Curated by Vlad Shvets, Growth at Paperform. \n
Review the MRR/ARR and churn metrics. Discuss the growth trajectory and seasonality trends.
🚰 Funnel metrics
Report on the number of total and qualified leads for the past and current week.
👥 TOFU metrics
Review the TOFU metrics (total number of unique users who visited the main page, blog, etc).
📈 Paid acquisition metrics
Check-in on the performance of paid acquisition campaigns (Google, Facebook, and Twitter ads).
📝 Content marketing updates
Review the content team’s work and discuss the objectives for this and the following weeks.
🔍 SEO project updates
Discuss the ongoing SEO projects.
💫 Paid acquisition updates
Discuss the priorities for the paid acquisition campaigns and possible ways to improve their performance.
🤝 Partnerships update
Check-in on the status of the ongoing and new partnerships.
Discuss any costs, expenses, team members taking leave, etc.
✅ Next steps
What came out of this meeting? What are the next steps?
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