💲Revenue metrics
Review the MRR/ARR and churn metrics. Discuss the growth trajectory and seasonality trends.
🚰 Funnel metrics
Report on the number of total and qualified leads for the past and current week.
👥 TOFU metrics
Review the TOFU metrics (total number of unique users who visited the main page, blog, etc).
📈 Paid acquisition metrics
Check-in on the performance of paid acquisition campaigns (Google, Facebook, and Twitter ads).
📝 Content marketing updates
Review the content team’s work and discuss the objectives for this and the following weeks.
🔍 SEO project updates
Discuss the ongoing SEO projects.
💫 Paid acquisition updates
Discuss the priorities for the paid acquisition campaigns and possible ways to improve their performance.
🤝 Partnerships update
Check-in on the status of the ongoing and new partnerships.
🔧 Admin
Discuss any costs, expenses, team members taking leave, etc.
✅ Next steps
What came out of this meeting? What are the next steps?
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